Helping Bridge Gaps Between Display Suppliers & CPG Brands
Unlocking faster, more profitable corrugate display programs – for everyone.
Here’s What’s at Stake:
Missed launch windows, damaged customer relationships.
Budget overruns from late-stage changes.
Increased confusion across functional teams
Strained relationships between CPG brands, suppliers & retail customers.
Strained credibility between corporate office and factories.
Institutional knowledge gained, ends up walking out the door.
Most CPG Brands Manage Pre-Packed Display Programs Without a Display Specialist.
Most CPG Brands Manage Pre-Packed Display Programs Without a Display Specialist.
Here’s what’s at stake:
Missed launch windows, damaged customer relationships.
Budget overruns from late-stage changes.
Increased confusion across functional teams.
Strained relationships between CPG brands, suppliers & retail customers.
Strained credibility between corporate office and factories.
Institutional knowledge gained, ends up walking out the door.
About
Tom Kobayashi
Principal Consultant
I've spent 20 years on both sides of the POP display business — display supplier and CPG brand. My dual perspective is what enables me to develop programs faster, meet profit hurdles, and deliver on time.
During my tenure at Nestle USA, I launched and managed more than 500 programs across multiple categories that brought in over $450M NPS.
I understand exactly where the breakdowns happen between CPG brands and their suppliers — and how to fix them before they cost you time, money, and momentum.
Providing Support For:
POP Display Suppliers
Providing great displays at a prices that work is challenging when CPG customers lack the internal expertise to provide clear direction. I work with their key stakeholders to close those knowledge gaps — yielding better inputs, fewer surprises, and on-time deliveries.
CPG Brands & Sales Teams
Display programs are complex, cross-functional, and chronically under-owned. With 18 years of CPG Brand display management experience, I move your programs from concept to retail faster and more profitably.
Creative & Marketing Agencies
I bridge the gaps between your team, your CPG client and their display supplier — ensuring you get the right dielines, packaging artwork, and art release approvals a timely manner.
Services
Pre-packed POP display development is a complex undertaking. Whether you're a display supplier, CPG Brand, or creative agency – I help you navigate the complex web of interdependencies across multiple functional teams and related suppliers.
Here’s how I can help:
If your need or situation is not described above, please send your requirements.
Ready to Get Your Displays to Market Faster, Easier, and More Profitably?
Whether you’re a display supplier with challenging customers or a CPG brand or sales team stuck in development loops, or an organization that just lost its institutional knowledge due to turnover — I can help.
Not sure where to start? A free 30-minute conversation is all it takes to get clarity on where you are and where you're headed.