POP Display Business General Overview

A comprehensive overview of what displays are designed to do, what it takes to get them made and ways to measure success:

Strategic role of displays for CPG businesses

✅ Program types, typical display structures

✅ Development process & typical challenges

✅ Internal team roles & what’s required

First Time
Display Guidance

We walk you through every step of your first launch including, but not limited to:

✅ Clarifying scope & objectives

✅ Risk management/exit strategy

✅ Cross-functional team building

✅ Display development process & leadtimes

✅ Customer/channel specific guidelines

✅ Post launch management

POP display process development - review of corrgated POP display white sample, several variations and additional display components (base, outer shipper, etc.)

Fractional Display
Management

Need extra hands (and/or expertise)?  

We can:

✅  Act as your key point of contact with suppliers

✅  Oversee development, and production phases

✅  Cross-functional team & project management

✅  On-site, remote, hybrid

A top-down view of a wooden desk with two laptops, a tablet, a notebook, a smartphone, and two potted plants. One laptop shows a presentation slide titled 'Display Dev - Other Structures/Low Ct' with images of retail displays. The other devices display similar content. A person is holding a pen in one hand and writing in the notebook.

Scaling Your CPG
Display Business
Infrastructure

Designed for fast-growing brands to ensure you’re building a scalable, process-driven display infrastructure:

✅ Build effective cross-functional teams

✅ Account team and ICP integration

✅ Vette, train, or replace display suppliers

A group of six people sitting around a wooden table in a modern, cozy cafe, seen through a glass window.

Bridging CPG & Display Supplier Workflows

We facilitate smoother collaboration: Define clear expectations and reduce delays, minimize friction during artwork & dieline approvals, and develop customized workflows to unlock faster turnarounds.

People working together on a project at a table with sketches, colorful sticky notes, a laptop, and drawing tools.

End-to-End Display Business Optimization

We conduct a thorough evaluation of your display operations - strategy, design, production, launch and post launch.

We aim to uncover inefficiencies and implement processes and practices that drive cost savings, speed to market, improved quality, and ensure flawless execution.

A large display of 15oz can of Libby's Pure Pumpkin and 12oz can of Carnation Evaporated milk, and Tollhouse Chocolate chips. Includes images of seasonal items that use the products on this display - pumpkin pie, brownies and cookies.