POP Display Business General Overview

A comprehensive overview of what displays are designed to do, what it takes to get them made and ways to measure success:

✅ Strategic role of displays for CPG businesses

✅ Program types, typical display structures

✅ Development process & typical challenges

✅ Internal team roles & what’s required

Work With Us
A grocery store aisle with snack displays, including a red Milk Bone dog biscuit stand and a blue Stitch plush stand promoting a prize contest, with shelves of various products and signage overhead.

First Time
Display Guidance

We walk you through every step of your first launch including, but not limited to:

✅ Clarifying scope & objectives

✅ Risk management/exit strategy

✅ Cross-functional team building

✅ Display development process & leadtimes

✅ Customer/channel specific guidelines

✅ Post launch management

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POP display process development - review of corrgated POP display white sample, several variations and additional display components (base, outer shipper, etc.)

Fractional Display
Management

Need extra hands (and expertise)? We can:

✅ Act as your key point of contact with suppliers

✅ Oversee development, and production phases

✅ Cross-functional team & project management

✅ On-site, remote, hybrid

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Two people working on laptops at a table seen through a glass window or partition.

Scaling Your CPG
Display Business
Infrastructure

Designed for fast-growing brands to ensure you’re building a scalable, process-driven display infrastructure:

✅ Build effective cross-functional teams

✅ Account team and ICP integration

✅ Vette, train, or replace display suppliers

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A cross-functional team sitting around a wooden dining table in a modern office kitchen, engaged in conversation and partition and open shelving in the background.

Bridging CPG & Display Supplier Workflows

We facilitate smoother collaboration: Define clear expectations and reduce delays, minimize friction during artwork & dieline approvals, and develop customized workflows to unlock faster turnarounds.

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People working together on a project at a table with sketches, colorful sticky notes, a laptop, and drawing tools.

End-to-End
Display Business
Optimization

We conduct a thorough evaluation of your display operations - strategy, design, production, launch and post launch.

We aim to uncover inefficiencies and implement processes and practices that drive cost savings, speed to market, improved quality, and ensure flawless execution.

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Display of canned goods including evaporated milk, pumpkin, and chocolate chip cookies on a yellow retail display stand.