Services
Services
POP Display Suppliers and Creative Agencies – I can help you navigate your CPG customer’s bureaucracy and get the inputs and assets you need in a timely manner. I understand where gaps often occur, and know how to solve them.
CPG Brands - Pre-packed POP display development is a complex undertaking. I can help streamline your development process, identify gaps and help your team create a process that fits how your organization functions.
More detailed info can be found at my blog
Bridging CPG & Display Supplier Workflows
Facilitating smoother collaboration:
✅ Define clear expectations and reduce delays.
✅ Minimize friction during artwork & dieline approvals.
✅ Develop customized workflows to unlock faster turnarounds with the input of key stakeholders on both customer and supplier teams.
Fractional Display
Management
Extra hands (and/or expertise) to assist your display business:
✅ Act as your key point of contact with suppliers
✅ Oversee development, and production phases
✅ Cross-functional team & project management
✅ Available on-site, remote, or hybrid
First Time
Display Guidance
Step by set guidance through every phase:
✅ Clarifying scope & objectives
✅ Risk management/exit strategy
✅ Cross-functional team building
✅ Display development process & lead times
✅ Customer/channel specific guidelines
✅ Post launch management
Scaling Your CPG Display
Business Infrastructure
Designed for fast-growing brands to ensure you’re building a scalable, process-driven display infrastructure:
✅ Build effective cross-functional teams, and strategies to keep them aligned.
✅ Build or optimize existing display development and management processes for National and Customer Specific programs.
✅ Strategies to streamline your display structure portfolio.
✅ Account team and ICP integration.
✅ Vette, train, or replace display suppliers.
POP Display Business General Overview
A comprehensive overview of what displays are designed to do, what it takes to get them made and ways to measure success:
✅ Strategic role of displays for CPG businesses
✅ Program types, typical display structures
✅ Development process & typical challenges
✅ Internal team roles & what’s required
End-to-End Display Business Optimization
A thorough evaluation of your display operations - strategy, design, production, launch and post launch.
The goal is to uncover inefficiencies and implement processes and practices that drive cost savings, speed to market, improved quality, and ensure flawless execution.