Tom Kobayashi
With 2 decades of experience on both supplier and customer sides of the business, I bring a holistic perspective to developing and managing POP display programs. I understand the complex interdependencies across Sales, Marketing, Finance, Procurement, Technical Packaging, Supply Chain, Creative Agencies, Retail Customers - and how to keep them aligned with Display Suppliers to deliver successful outcomes.
Experience & Education
CPG Experience/
Display Customer
2004-2024 End to end managed multi-million dollar, display portfolios for Ferrero, Ferrara and Nestle USA.
Programs included Everyday National programs and Customer Specific programs. Responsibilities included managing the Club business.
For Nestle USA, supported the former Confections & Snacks Division. Managed the transition of the business to Ferrero (choc) and Ferrara (sugar).
Display Supplier
Experience
Creative services manager for the team supporting the Nestle USA account.
Graphic Design
Experience
Buena Vista Entertainment: Print & Outdoor Advertising
Disney Store: Licensed Merchandise
Disney Consumer Products: Licensed Merchandise
Mattel: Packaging and POS graphics
Education
Art Center College of Design
Pasadena, CA
BFA Packaging & Graphic Design
CPG Brands Supported
Developed & managed national & customer specific display programs supporting the following iconic brands:
Programs included everyday programs, new item launches and national promo overlays.
Retail Customers
Developed & managed display programs for the following retail customers:
Display Suppliers
2004 - 2024
Former customer of the following suppliers:
