Streamlining Collaboration Between CPG Brands & Display Suppliers
Bridging gaps between display suppliers & CPG customers — enabling programs to move faster, smoother, and more profitably for both sides.
Many CPG Brands Manage Pre-Packed Display Programs Without a Coherent Plan
Here's What That Costs Everyone:
Damaged retail customer relationships
Strained relationships between CPG brands & suppliers
Budget over runs and lost profit
Damaged credibility
Internal resources wasted
Increased complexity
Here's What That Costs Everyone:
Increased confusion across all functions
Institutional knowledge gained, is lost in turnover
Missed launch windows
Erosion of trust between functional teams & factories
Tom Kobayashi
Principal Consultant
I help close the knowledge gaps between display suppliers and CPG customers — so development moves faster, smoother, and more profitably for everyone.
I’ve spent 20 years on both sides of the POP display business — as a supplier and as a brand-side display manager at Nestle USA, where I launched and managed 500+ programs across multiple divisions. That rare dual perspective means I understand exactly where the breakdowns happen between CPG brands and their suppliers — and how to fix them before they cost you time, money, and momentum.
Providing Support For:
POP Display Suppliers
Your CPG clients want great displays at a price that works. But when they lack the internal expertise to provide clear direction, timelines slip, revisions pile up, and your team ends up managing their process on top of your own. I work with your CPG customers to close that knowledge gap — yielding better inputs, fewer surprises, and on-time deliveries.
CPG Brands & Sales Teams
Display programs are complex, cross-functional, and chronically under-owned. With 20 years of specialized display management experience, I move your programs from concept to retail faster and more profitably.
Creative & Marketing Agencies
Creative development stalls when the CPG side can’t provide timely assets, clear approvals, or actionable direction. I bridge the gap between your agency and your CPG client — ensuring you get the right dielines, packaging artwork, and stakeholder sign-offs when you need them, not weeks later.
Pre-packed POP display development is more complex than most CPG organizations & realize — crossing tech packaging, brand, sales, finance, supply chain, and procurement.
POP Display Suppliers and Creative Agencies often have a difficulties navigating a CPG customer’s bureaucracy, delaying development and production.
Services
Pre-packed POP display development is more complex than most CPG organizations & realize — crossing tech packaging, brand, sales, finance, supply chain, and procurement.
POP Display Suppliers and Creative Agencies often have a difficulties navigating a CPG customer’s bureaucracy, delaying development and production.
Here’s how I can help
If your need or situation is not described above, please send your requirements.
Getting POP Displays To Market Shouldn’t Be So Hard.
Whether you’re a display supplier whose CPG clients keep missing deadlines, a brand or sales team stuck in development loops, or an organization that just lost its institutional knowledge when someone left — I can help.
Schedule a complimentary 30-minute consultation. Let’s figure out where things are breaking down and what’s needed to fix them.