Streamlining Collaboration Between CPG Brands & Display Suppliers
Delivering Smarter, Faster, More Profitable Display Programs
Tom Kobayashi
I've spent 20 years on both sides of the POP display business — supplier and brand. That dual perspective means I see the gaps, miscommunications, and delays before they happen, and I know exactly how to fix them.
I help CPG brands and display suppliers work better together, bringing programs to market on time, on budget, and on-brand.
How We Can Help
CPG Brands
Display Customers
Achieve the results you want by learning how to collaborate more effectively and efficiently with your display suppliers.
Drive profitability & cost savings achieved through E2E optimization of your display business’s processes and infrastructure.
Step-by-step guidance for first-time display development through launch.
POP Display
Suppliers
Streamline development by identifying gaps and developing the necessary process-based solutions.
Gain strategic insights into your CPG customers planning cycles, priorities, and expectations.
Facilitate, educate & align CPG customers on development process, requirements and providing actionable direction & feedback.
Creative & Marketing
Agencies
Expedite creative development, artwork finalization, art release approvals and minimize revisions.
Streamline acquisition of assets: Display dielines and proper packaging artwork.
Bridge communication gaps and minimize delays between your CPG customers and their display suppliers.
Where We Deliver Value
✅ Strategic Display Development & Execution
✅ End-to-End Program Management
✅ Cross-Functional Team Collaboration
✅ Display Process Optimization
✅ Art Release & Asset Coordination
✅ Supplier Management & Oversight
Services
If your need is not described below, please send us your requirements.
First-Time POP
Display Guidance
Step-by-step support from
development through launch.
Scaling Your CPG Display
Business Infrastructure
Ensure you’re building infrastructure appropriate to your business’s needs.
General Display
Business Overview
Display development, program types and their role in CPG brands & retailer customers.
Bridging CPG & Display
Supplier Workflows
Minimize friction and increase speed to market through process-based solutions.
End-to-End Display
Business Optimization
Uncover opportunities, increase efficiency, find cost savings, and improve profitability.
An extra set of helping hands for your current display business.
Have Questions?
Interested In
Collaborating?
Or Maybe Just
Display Curious?
I specialize in bridging gaps between brands and suppliers to streamline display development, execution, and management.
Schedule a complimentary 30-minute consultation and let’s discuss your display needs.