I help bridge knowledge gaps between display suppliers & their CPG customers — unlocking faster, smoother, more profitable display development for both sides.
Most CPG Businesses Manage Pre-Packed Display Development Without a
Display Specialist.
Here’s What That
Costs Everyone.
• Inability to exploit last minute, incremental sales opportunities.
• Budget overruns & delays from late-stage changes.
• Delayed arrival to customers & increased risk of annoyance fees.
• Strained relationships between brands, retail customers and display suppliers.
• Strained relationships and eroded trust across functional teams and factories.
Tom Kobayashi
I’ve spent 20 years on both sides of the POP display business — as a supplier at Westrock and as a brand-side display manager at Nestle USA, where I launched and managed 500+ programs across multiple divisions.
That rare dual perspective means I understand exactly where the breakdowns happen between CPG brands and their suppliers — and how to fix them before they cost you time, money, and momentum.
Providing Support to:
POP Display Suppliers
Your CPG clients want great displays at a price that works. But when they lack the internal expertise to provide clear direction, timelines slip, revisions pile up, and your team ends up managing their process on top of your own. I work with your CPG customers to close that knowledge gap — yielding better inputs, fewer surprises, and on-time deliveries.
CPG Brands & Sales Teams
Display programs are complex, cross-functional, and chronically under-owned. With 20 years of specialized display management experience, I move your programs from concept to retail faster and more profitably.
Creative & Marketing Agencies
Creative development stalls when the CPG side can’t provide timely assets, clear approvals, or actionable direction. I bridge the gap between your agency and your CPG client — ensuring you get the right dielines, packaging artwork, and stakeholder sign-offs when you need them, not weeks later.
Services
Pre-packed POP display development is more complex than most CPG organizations realize — crossing nearly every functional team within the organization. If your need is not described below, please send your requirements.
Getting POP Displays
To Market Shouldn’t
Be So Hard.
Whether you’re a display supplier whose CPG clients keep missing deadlines, a brand or sales team stuck in development loops, or an organization that just lost its institutional knowledge when someone left — I can help.
Schedule a complimentary 30-minute consultation. Let’s figure out where things are breaking down and what’s needed to fix them.