Bridging Gaps Between Display Suppliers and CPG Brands
Unlocking faster, more profitable corrugated display programs - for everyone.
Bridging Gaps Between Display Suppliers and CPG Brands
Unlocking faster, more profitable corrugated display programs - for everyone.
Missed launch windows, damaged customer relationships.
Budget overruns from late-stage changes.
Increased confusion across functional teams.
Strained relationships between CPG brands, suppliers & retail customers.
Strained credibility between corporate office and factories.
Institutional knowledge gained, ends up walking out the door.
Most CPG Brands Manage Pre-Packed Display Programs Without a Display Specialist.
Most CPG Brands Manage Pre-Packed Display Programs Without a Display Specialist.
What That Costs Everyone:
Missed launch windows, damaged customer relationships.
Budget overruns from late-stage changes.
Increased confusion across functional teams.
Strained relationships between CPG brands, suppliers & retail customers.
Strained credibility between corporate office and factories.
Institutional knowledge gained, ends up walking out the door.
Tom Kobayashi
Principal Consultant
I've spent 20 years on both sides of the POP display business — supplier and CPG brand. My dual perspective is what enabled me to develop programs faster, meet profit hurdles, and deliver on time.
During my tenure at Nestle USA, I launched and managed more than 500 programs across multiple divisions. I understand exactly where the breakdowns happen between CPG brands and their suppliers — and how to fix them before they cost you time, money, and momentum.
POP Display Suppliers
Customers want great displays at a price that works. But when they lack the internal expertise to provide clear direction, timelines slip, and revisions pile up. I work with your CPG customers to close that knowledge gap — yielding better inputs, fewer surprises, and on-time deliveries.
Creative & Marketing Agencies
I bridge the gaps between your agency, your CPG client and their display supplier — ensuring you get the right dielines, packaging artwork, and stakeholder sign-offs when you need them, not weeks later.
Providing Support For:
Providing Support For:
POP Display Suppliers
Customers want great displays at a price that works. But they often lack the internal expertise to provide clear direction. I work with your CPG customers to close those knowledge gaps — yielding better inputs, fewer surprises, and on-time deliveries.
CPG Brands & Sales Teams
Display programs are complex, cross-functional, and chronically under-owned. With 20 years of specialized display management experience, I move your programs from concept to retail faster and more profitably.
Creative & Marketing Agencies
I bridge the gaps between your agency, your CPG client and their display supplier — ensuring you get the right dielines, packaging artwork, and stakeholder sign-offs when you need them, not weeks later.
CPG Brands & Sales Teams
Display programs are complex, cross-functional, and chronically under-owned. With 20 years of specialized display management experience, I move your programs from concept to retail faster and more profitably.
Pre-packed POP display development is more complex than most CPG organizations realize — crossing tech packaging, brand, sales, finance, supply chain, and procurement.
POP Display Suppliers and Creative Agencies often have a difficulties navigating a CPG customer’s bureaucracy, delaying development and production.
Services
Pre-packed POP display development is more complex than most CPG organizations & realize — crossing tech packaging, brand, sales, finance, supply chain, and procurement.
POP Display Suppliers and Creative Agencies often have a difficulties navigating a CPG customer’s bureaucracy, delaying development and production.
Here’s how I can help:
If your need or situation is not described above, please send your requirements.
Getting POP Displays To Market Shouldn’t Be So Hard.
Whether you’re a display supplier whose CPG clients keep missing deadlines, a brand or sales team stuck in development loops, or an organization that just lost its institutional knowledge when someone left — I can help.
Schedule a complimentary 30-minute consultation. Let’s figure out where things are breaking down and what’s needed to fix them.