Bridging Gaps Between Display Suppliers and CPG Brands
Unlocking faster, more profitable corrugate display programs – for everyone.
Most CPG Brands Develop Corrugated Display Programs Without a Display Specialist.
What That Costs Everyone:
Missed launch windows, damaged customer relationships.
Budget overruns from late-stage changes.
Increased confusion across functional teams.
Strained relationships between CPG brands, suppliers & retail customers.
Strained credibility between corporate office and factories.
Institutional knowledge gained, ends up walking out the door.
Tom Kobayashi
Principal Consultant
I've spent 20 years on both sides of the POP display business — display supplier and CPG brand. My dual perspective is what enables me to develop programs faster, meet profit hurdles, and deliver on time.
During my tenure at Nestle USA, I launched and managed more than 500 programs across multiple categories.
I understand exactly where the breakdowns happen between CPG brands and their suppliers — and how to fix them before they cost you time, money, and momentum.
Providing Support For:
POP Display Suppliers
You want to provide your customers great displays at a prices that work. But it’s challenging when they lack the internal expertise to provide clear direction. I work with your CPG customers to close those knowledge gaps — yielding better inputs, fewer surprises, and on-time deliveries.
CPG Brands & Sales Teams
Display programs are complex, cross-functional, and chronically under-owned. With 18 years of CPG Brand display management experience, I move your programs from concept to retail faster and more profitably.
Creative & Marketing Agencies
I bridge the gaps between your team, your CPG client and their display supplier — ensuring you get the right dielines, packaging artwork, and art release approvals a timely manner.
Services
Pre-packed POP display development is more complex than most CPG organizations realize — crossing tech packaging, brand, sales, finance, supply chain, and procurement.
POP Display Suppliers and Creative Agencies often have a difficulties navigating a CPG customer’s bureaucracy, delaying development and production.
Here’s how I can help:
If your need or situation is not described above, please send your requirements.
Getting POP Displays To Market Shouldn’t Be So Hard.
Whether you’re a display supplier with challenging customers or a CPG brand or sales team stuck in development loops, or an organization that just lost its institutional knowledge due to turnover — I can help.
Not sure where to start? A free 30-minute conversation is all it takes to get clarity on where you are and where you're headed.