Disney Store &
Disney Consumer Products

Graphics for licensed merchandise

Logo badge and graphic patterns developed around specific themes and character groups. Designers were provided with color pallets, graphic icons and collaborated with Character Artists for character poses.

Designers had the liberty of choosing typography and writing their own copy and modifying the coloring of character art. The key objective was to stretch and push beyond expected looks for merchandise. If you go to far, you can always pull back, but if you don’t go far enough, you’ll never arrive at where you want to be.

Disney Store

Properties: Standard Characters, Pooh
Theme: Summer Road Trip
Application: Softlines

Disney Store

Property: Standard Characters, Pooh
Theme: Surf Lounge
Application: Softlines

Disney Store

Property: Standard Characters
Theme: Urban Mickey
Application: Softlines

Disney Consumer Products

Property: Pooh
Themes: 100 Acre in Bloom, P is for Pooh
Application: Softlines

Disney Consumer Products

Property: Pluto
Theme: P is for Pluto
Application: Softlines & Hardlines